It’s not just about mobile search ranking. Responsive web design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience.
Responsive web design enables your website layout to adapt to even the largest or smallest screens. This adaptive technology is forward-compatible, adjusting even to newer devices and higher resolutions.
Mobile-friendliness is an important design consideration that often gets overlooked or glossed-over during website creation or redesign. It’s a requirement for some, for others just another feature in the design package. Either way, responsive web design has a huge impact on the overall performance of not only your website but also your marketing strategies.
Several years ago, mobile friendly-design wasn’t a priority. A majority of websites were unwieldy and almost impossible to navigate for mobile users. But then the number of mobile-only browsing activity rose, and with it the preference for mobile-friendly websites. Responsive web design became vital in not only SEO but also in building a consistent brand image and getting a cut in the ever-growing mobile user market.
Mobile users now expect consistent viewing experiences in all devices. Websites should adapt to mobile demands in format and navigation but still look familiar for the user. Menus and submenus should still be in the same locations within the website. This design flexibility and seamless user experience are only achievable through responsive web design.